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An Incoterm is a three-letter code that defines who pays for transport, insurance, and customs at each stage of the shipment when risk transfers from seller to buyer. Two suppliers can quote very different prices per kilogram while offering completely different total costs because they use different Incoterms.
For importers learning how to import Himalayan pink salt from Pakistan, understanding Incoterms comes first. The article explains how this helps.
For most first-time Himalayan salt importers, FOB or CIF are practical starting points. EXW puts more logistics work on the buyer, while DDP can hide costs inside an all-in price.
Let’s understand with a real-life example. Two certified Himalayan pink salt supplier businesses in Pakistan, A and B, give you these quotes:
Supplier A: $0.42/kg EXW
Supplier B: $0.51/kg CIF your destination port
Supplier A looks cheaper, but EXW means you may still need to pay for factory pickup, inland transport, export handling, ocean freight, and insurance. After adding these costs, its landed cost could exceed Supplier B’s CIF quote.
So, comparing prices (quotes) without checking the Incoterms is not a true price comparison. Always compare quotes at the same delivery point.
What an Incoterm Really Means?
Incoterms are the standardized trade terms published by the International Chamber of Commerce (ICC). The current version is Incoterms 2020. They clarify:
Cost and risk do not always transfer at the same time. Under CFR and CIF, for example, the seller pays ocean freight, but risk transfers to the buyer once the goods are loaded on the vessel at the Pakistani port.
The named place is also essential. “FOB” alone is incomplete. A quotation should say FOB Karachi or another specific port. Likewise, DDP should include the exact named destination.
Remember, a reliable supplier should also be able to explain the origin of its salt, from Himalayan salt extraction and processing to packing and export.
Due to its natural heaviness in weight, Himalayan salt commonly moves by sea, so importers often see these five terms.
Under EXW, the seller makes the goods available at its factory. The buyer handles loading, inland transport, export clearance at the Pakistani port, ocean freight, insurance, and final delivery.
Although EXW gives you (the importer) control over logistics, it also shifts coordination of export procedures in Pakistan to you. For a first shipment, this can create unnecessary complexity unless you have a reliable local logistics agent.
FOB is widely used for sea freight. The seller handles export packing, inland transport, export customs clearance, and delivery of the goods on board the vessel at the named port.
After loading, the buyer pays for ocean freight, marine insurance, destination charges, import clearance, and delivery.
FOB can work well for experienced importers who already have a freight forwarder and want control over freight rates and shipping arrangements. Make sure the quotation specifies FOB Karachi rather than simply “FOB” or “FOB Pakistan”.
Under CFR, the seller arranges and pays for ocean freight to the named destination port. However, risk transfers to the buyer once the goods are loaded on board the vessel in Pakistan. The buyer therefore needs to arrange marine insurance for the voyage, even though the seller arranged the freight.
Although CIF works like CFR, the seller also arranges cargo insurance.
However, it’s also important to understand CIF more broadly. Under Incoterms 2020, the seller provides a minimum insurance obligation, and that’s generally Institute Cargo Clauses C. This is the most basic insurance. So, understanding Incoterms broadly is important while planning an import shipment of Himalayan pink salt, which is already heavy and raises shipping charges.
Since we are a manufacturer & exporter of Himalayan pink salt, including edible Himalayan salt, and you are reading this as an importer, we need to consider the salt products. For fragile salt lamps, salt tiles, or high-value private-label shipments, we both (exporter & importer) need to request the insurance certificate and check the coverage.
This is another important Incoterm when exporting or importing. DDP places the most responsibility on the seller. The seller is responsible for delivery to the named destination, including import duties and taxes. For true DDP, the seller handles destination import formalities and acts as the importer of record. So, here’s another important factor. Check with the exporter whether they are officially set up to do this in your country.
If your supplier quotes DDP, ask them:
An attractive all-inquote may include a significant service margin, so be careful.
Now, it’s time to compare all five Incoterms in a quick table to see who pays, who arranges each stage, and when the risk transfers.
Incoterm | Seller Pays / Arranges | Buyer Pays / Arranges | Risk Transfers to Buyer |
EXW | Goods available at factory | Pickup, export, freight, insurance, import, delivery | At seller’s premises |
FOB Karachi | Export handling, inland transport, export clearance, loading | Freight, insurance, import, destination costs | Once goods are on board |
CFR | FOB costs + ocean freight | Insurance, import, destination costs | Once goods are on board |
CIF | CFR costs + minimum cargo insurance | Import, destination costs, additional cover | Once goods are on board |
DDP | Transport, duties, taxes, delivery | Normally only receiving goods | At final delivery |
This comparison is easy to understand with a real-life shipping example. The table brings the main costs together at the same destination point.
Cost Line | Quote A (FOB) | Quote B (CIF) |
Product price | $8,400 | $9,600 |
Ocean freight | +$1,300 | Included |
Marine insurance | +$90 | Included |
Comparable cost to Rotterdam port | $9,790 | $9,600 |
This example shows why the quoted product price is only part of the shipment details. This comparison becomes clearer when we include additional costs.
The simple rule is to never compare Incoterm prices directly. Bring both or all quotes to the same point, such as destination-port cost or full landed cost.
We understand that FOB Karachi or CIF to the destination port are practical options for many first-time importers of Himalayan salt products, especially when placing bulk or wholesale orders. Let’s take a look at each.
Choose FOB if you have a freight forwarder and want more control over freight rates and shipping arrangements.
Choose CIF if you want your supplier to arrange ocean freight with minimum cargo insurance.
Here’s a caution for you. EXW can require you to coordinate pickup and Pakistan export clearance yourself. FCA (Free Carrier) may be worth considering because the seller handles export clearance and hands the goods to your chosen carrier.
Here’s another caution, but this time with DDP. If the supplier offers DDP, ask who the importer of record is, what duty rate will be applied, and who will handle destination customs. Treat unclear calculations as estimates, not guaranteed costs.
Remember, understanding the Incoterms is only half the job. The real cost can come from mistakes when choosing or comparing them. Here are the key mistakes importers should avoid:
Is FOB or CIF better for a first-time importer?
Both can work, but understanding the difference between these two Incoterms is important. FOB gives you more control if you have a freight forwarder, while CIF lets the supplier arrange freight and minimum insurance. Comparing the total cost to the same destination point is the best approach.
What does DDP mean when importing from Pakistan?
This is an important factor to understand. DDP means the seller is responsible for delivering the goods to the named destination. The seller pays the duties and taxes. As the importer, you confirm who actually handles customs and acts as the importer of record.
Do I need my own cargo insurance under FOB or CFR?
This is another factor. Under FOB, the buyer normally arranges both freight and insurance. Whereas, under CFR, the seller arranges freight, but the buyer is responsible for marine insurance.
What’s the real difference between CFR and CIF?
It’s wise to understand the insurance factor broadly. CIF includes minimum cargo insurance arranged by the seller. Whereas CFR doesn’t. However, in both Incoterms, the risk transfers to the buyer when the goods are loaded on board the vessel.
Can I ask a supplier to upgrade CIF insurance to a higher clause level?
Yes, you can. If your cargo is fragile or high-value, ask about the broader insurance coverage. Supplementary insurance may also work.
Is EXW ever a good choice?
Yes, it is a good choice, but only for experienced importers with a reliable logistics agent in Pakistan. For a first-time importer, FCA may offer a simpler alternative because the seller handles export clearance.
Although this article explains Incoterms well, here’s a brief conclusion.
CEO of Demaro Salt

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